The Botanical
UX/UI Design | Brand Identity
The Botanical is a culmination of graphic design identity and user experience practices that came together through class assignment. The premise was simple: design an eCommerce website for a product people would want to buy. Following UX site research, I composed a persona and gathered data to create and design an effective and intuitive website for people who want to shop for tropical plants online. Expanding on the website, an identity was created and collateral was designed to explore the possibility of a physical pop-up location.